BIC Corporation
December 6, 2018
BIC, a recognized world leader in manufacturing safe, high-quality stationery, lighters and shavers, announced that it has filed lawsuits before the International Trade Commission ("ITC") and the United States Federal District Court for the Eastern District of New York to stop the importation and/or sale in the United States of low-quality, Chinese-made knock-off pocket lighters that imitate the iconic design of BIC's lighters. This infringement of BIC's registered trademarks not only negatively impacts the brand equity and reputation that the Company has earned in connection with its pocket lighter over the past 45 years, but more importantly has allowed the defendants to introduce products into the marketplace likely to confuse and mislead the American consumer.
No comments:
Post a Comment